HedgeServ Rebrands as HS Financial Technologies (HSFT), Reflecting Its Technology-Driven Approach to Alternative Investment Operations

The new brand reinforces HSFT’s technology-powered operating model, combining advanced platforms and specialized expertise to support alternative asset managers.

DALLAS, TX – HedgeServ, a leading global provider of fund administration and operating solutions for alternative asset managers, today announced its rebrand to HS Financial Technologies (HSFT). The new name reflects the company’s focus on technology and the continuing evolution of its technology platform to enable alternative asset managers to navigate complexity, increase efficiency, and support growth across their organizations.

Technology has always been integral to the firm’s approach to client service and operational excellence. As client needs and investment strategies have evolved, the firm has continually expanded its capabilities and enhanced the proprietary technology platform that powers its fund administration solutions. The rebrand communicates the focus of its strategic vision.

“The alternative investment industry has changed dramatically over the past decade,” said Justin Nadler, President of HS Financial Technologies. “Managers today face increasing complexity, greater reporting demands, and the need for real-time access to data across their organizations. Our new brand reflects the company we have become—a technology-enabled partner that combines industry expertise with innovative solutions to help clients operate more efficiently and scale with confidence.”

Today, HSFT delivers an integrated suite of fund administration, front office, middle-office, treasury, tax, investor services, and data solutions, powered by proprietary technology that enable clients to automate workflows, enhance transparency, improve connectivity, and access actionable insights across their businesses.

While the firm’s name is changing, its commitment to clients remains the same.

“Our foundation has always been exceptional client service, deep expertise, and a relentless focus on helping our clients succeed,” added Jim Kelly, Chief Executive Officer of HS Financial Technologies. “The HSFT brand better captures our focus on technology based on our belief that technology will continue to transform how alternative asset managers operate, grow, and create value.”

The company’s ownership, leadership team, service model, and legal entities remain unchanged.